The marketing plan of the State Enterprise “Antonov”, which is part of the State Concern “Ukroboronprom”, involves manufacturing of at least 70 aircraft in the next 5 years.
A clear marketing plan was developed for “Antonov”, basing on specialist assessment, forecasts of independent experts and leading companies. It takes into account promising markets and the potential of each product range in these markets, relying on current arrangements with partners.
For example, according to the marketing plan, the capacity of the world market for medium-sized transport aircraft is estimated at 900 aircraft in the next 15 years. Therefore in 5 years Antonov is planning to provide 20 AN-178 aircraft for customers from CIS, Asia, Africa and Turkey. SE “Antonov” also plans to return to the competitive market of regional passenger aircraft.
In April 2015, the Cabinet of Ministers of Ukraine transferred the management of the SE “Antonov” to the SC “Ukroboronprom”.
Having entered the SC “Ukroboronprom”, the SE “Antonov” substituted Russian components. In particular, in 2015 41% of Russian components were used for AN-178 aircraft production, while in 2016 the company refused using Russian components, shifting to nodes and components of other suppliers.
“Previously, SE “Antonov” used to supply almost 80% of its products to Russian Federation. The company lost huge volumes and the key market. But we survived, because the opportunities of the company and the market were not dependent on the northern neighbor. Thus, reorientation to new markets and new orders did not occur at the same time, but the Aviation cluster of the country keeps developing, it is profitable and has a clear vector of development”, – explained UOP Press service.
Financial result of UOP SE “Antonov” H1 2017 is 22.7 mln UAH. This is stated in the financial results of the company.
“SE “Antonov” is improving its financial performance index by introducing business procedures that are logical and understandable to our international partners. Modern management team opened new horizons to the enterprise, allowed entering a new level of cooperation”, – commented UOP Press- service, commenting on Antonov’s successes.
At the same time, official financial result of the SE “Antonov” – according to results of annual activity – has been growing steadily for the third year in a row. In 2015, it amounted to 42.7 million UAH, and in 2016 it grew up to 178.1 million UAH.
SE “Antonov” became the basis for “Ukroboronprom” Aviation cluster – Ukrainian Aircraft Corporation. This cluster is the first example of reforming the defense industry of the country within the framework of the approved strategy of the State Concern.
Sources:
Antonov Company official website
